The Subtle Power Of Persuasion

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The notion that some trinket or honorarium could alter their prescribing habits strikes most doctors as absurd, as various surveys have shown. And yet, drug makers continue to lavish as much as $19 billion annually on marketing to physicians- which suggests to some people that either companies have foolishly wasted their money all these years or doctors have grossly miscalculated the subtle power of persuasion.

Terry Pfau DO, HMD